Monday, June 30, 2008


Nearly eighteen months ago, we blogged about viral marketing.  Today, this news story arrived in my In Box.  Product placement in movies and TV shows has been around for many years, and while it's not exactly the same as viral marketing, it's certainly a close cousin.  I'm torn on the subject of sponsorships.  On one hand, as a producer who tries to help my clients find funding for projects, I have no problem with underwriting or sponsorships for programming.  On the other hand, I cringe whenever the naming rights to an event or venue are sold to the highest bidder.  I don't know why I have that reaction, I just do - I picture an endless loop of brand names and corporate logos intruding into sacred areas more than they do now.  The Budweiser King of Beers New England Patriots!   The FedEx Kinkos Boston Common!  Ick.  

I wonder, though, whether viewers really need to be protected against product placement.  Most of the time, I don't even notice what brand or product a character is using, unless it particularly fits (Matt Damon and Ben Affleck drinking Dunkin' Donuts coffee in Good Will Hunting) or it makes me laugh (Nicolas Cage stealing Huggies in Raising Arizona).  I guess we'll see.

We want to send out big congratulations to the always-wonderful Mandy Nelson on her profile in the Boston Globe Magazine this past Sunday.  We're flattered that Mandy included us on her web site, and we encourage you to check out her interview here.