One drawback to using online vendors is the immense amount of e-mail one purchase can generate. That's the part I hate: getting dozens of follow-up messages, daily sales pitches, and other spam. And most days I might even complain about being bombarded by a vendor such as this, except that it was so well done, I actually found myself a little bit in awe.
I found the site via Google. I auditioned music selections for free (which is the norm) and after I found one I could use, I paid via credit card and downloaded my .aiff file. Fast and simple - so far, so good. Then the e-mails arrived:
- Acknowledging my order and including a receipt.
- Thanking me for my business, and offering a limited 2-for-1 deal as a token of gratitude. This was was pretty good, because the message was actually a :19 video clip - well done - and not lots of text that I had to decipher. (I realize that every time someone makes a first order it's probably "2-for-1 Day", but that's okay. It is marketing, after all.)
- Thanking me for actually clicking the link on e-mail #2 and watching the video.
- A personalized video thanking me for my business. That one blew me away - it's an awesome use for video online: brief, personal, and well-produced, with perfectly timed delivery to my in-box. I have no idea how many of these they had to produce - probably hundreds with all different names - but I think it's a great idea.