Thursday, January 04, 2007

Jumping On The New Media Bandwagon... nearly impossible when the bandwagon moves like a NASCAR contender. I came across this article tonight, which talks about new technology and delivery methods for media that will be showcased at the Consumer Electronics Show in Las Vegas. (And yes, for those of you who might feel the need to point this out - and you know who you are - I'm aware that the CES usually coincides with the annual porn industry convention. I'm pretty sure that's not really a coincidence. I've never attended either event, but if you're looking for porn stories you can ask me about the time I saw Ron Jeremy at Disneyworld.)

Anyway, the gist of the article is that the market for audio/visual content just continues to grow. Consumers want, and expect, media-on-demand delivered to their handheld devices, PCs and phones. As I've mentioned before - and I reallly can't stress it enough - video in particular is becoming an essential tool in business communications and marketing. I finally received my coveted video iPod for Christmas (thanks, Tom!), and I'm glued to it, even more than I thought I'd be. The picture quality is exceptional (better than my PSP), and finding content for it has been loads of fun. I'm actively searching for music videos, clever advertising, and other bits and pieces to add to my playlist - it's becoming my own personal YouTube, a source for videos to share with my friends and clients. And, of course, I can put my own projects on it. I have always been a firm believer in the power of video communication, but these new advances make sharing it so easy and so accessible that its transition from a novelty to an essential is really inevitable.


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