Sunday, July 30, 2006

A Vehicle for Video

I recently bought a new car. The car I was driving was fairly new, only eighteen months old. But over the past year or so it had developed a distinct... lemon-y essence. The repeated repairs cost me nothing, because the car was under warranty. But continual trips to the dealership were a pain, so I started to live with the squeaky brakes and blown light bulbs. And, because it was a "prestigious" brand, the car was expensive to operate. And, I'll admit it - I felt a little pretentious in that car. I don't think it suited me.

So I decided to get out while I could still manage a decent trade, and now I'm driving a car that's much more affordable, if less luxurious. When it came time to select a new car, I tried to do thorough research. I looked at virtually every car available in my price range. I considered options, mileage, emissions, warranties and operating costs. To do all of this, I looked online first. And I watched videos. Which leads me to the point of this entry: image matters.

Everyone wants to feel good about the car that they drive. I do think that cars reflect their owners to a certain degree. If you replace the words "car" and "drive" with any other product and its use, you'll probably find the same is true: the clothes you wear, the beer you drink, the music you listen to - they all say something about you. Consumers want to feel good about what they purchase. Image matters.

During my search, I watched videos of new cars. One video was good enough to get me to a dealership, only to discover that the base model had a polka-dot interior. Forget it. No polka dots for me. Image matters.

(Side point: substance matters, too. A high-quality video will help generate interest, but you have to deliver the goods.)

In the end, the car that I bought has everything I wanted: it's economical to own, with very low emissions and an excellent warranty. And the brochure came with a DVD. It's the perfect vehicle for video - and I mean that in both senses of the phrase. The vehicle itself is, I think, kind of cool. It's fun and photogenic, and it's a great subject for video. And the brochure was the perfect way to distribute the DVD: once the production is complete, distribution costs are very low, and the automaker knows that the video is going into the hands of people who are serious potential buyers. If they like it, they might even pass it along. "Look at this cool car I'm getting! Don't you want one, too? Validate me!"

Seriously, the power of the visual (moving) image is stronger than you might think. You can convey a lot of information about your product or service, with very few words, and create an image that's whatever you want it to be. You can make potential customers feel good about their choice, before they've even completed the transaction. They'll be proud they chose you, because that choice - based on your image - says something about them. And image matters.


CM

Friday, July 14, 2006

A Series of Tubes

In light of the recent post regarding our name, we think it might be appropriate to clarify a couple of points:

1) Despite the recent explanation of Senator Ted Stevens (R-Alaska), we are not the internet.

2) While we are in the video production industry, and would love to become involved in a television series, we are not - ourselves - a series.

3) We prefer the term "busy" to the less appealing, though certainly more colorful, "clogged."

That said, if you'd like to receive an occasional internet from us, sign up for our newsletter by sending an e-mail to newsletter@tube-media.com. It's issued quarterly, and we promise there will be no spam.

No spam = less clogging. It's all good.

CM


Read the Story

Tuesday, July 11, 2006

What's In A Name?

Since the popular explosion of You Tube, we've had a few people ask us if we have any connection. The short answer is "no", though we think it's an awesome site and encourage you to visit and post there. Grab a camera - adding some video to your life is a great thing; sharing your creativity with others is better. Unless, of course, you're Tommy Lee or Marion Barry. And come to think of it, it didn't hurt either of them all that much, anyway. Please remember to call in the professionals for the heavy lifting, though. ;-)

With the advent of devices like the video iPod and the vast improvement in streaming video technology, "viral videos" are a phenomenon that will stick around for a long time. I've found some amazing, entertaining and enlightening stuff on You Tube; my current favorite clip is a four minute video of an explosion in a fireworks factory.

Regarding our own name, the second most frequent inquiry (down from #1 last month) is "Why did you name yourselves Tube?", often followed by "What does yea!tube mean?" Rich came up with the name "Tube", and he based it partly on our back-to-basics approach. Before the digital age, television pictures were displayed via a tube inside your set. Color TVs used combinations of red, green and blue to make up the picture - hence, those are also our Tube colors. That's also why television is (or was) referred to as "the tube." I also like the idea that a tube has one entrance and one exit, and no matter how many twists you make in the middle, you'll always come out the other side.

"Yea!tube", quite simply, was the available phone number when I went to register our toll-free line. The aspiring graphic designer in me saw it as a good opportunity for branding... and there you go.

CM

Monday, July 10, 2006

Welcome to the Official Blog of Tube Media Production, Inc.

On an irregular basis, we'll share information on our projects, provide video production tips and advice, and hopefully give you some food for thought, creative or otherwise.

Check back often - and visit our home on the web at www.tube-media.com